Director of UX & Product Design
Good Design
Form follows function. You must understand your audience, their motivations, context, as well as the business and medium in which you’re interacting with them. From there, good design is finding the best form of communication and/or interface to meet the goal.
In everything I’m a part of, I strive for simplicity. Whether that’s designing a new retail model, a product design system, or the cover of a cell phone bill, I distill the design down to its most basic essence and arrive at a purity that speaks clearly to the user.
But what we do is a business, and I appreciate and recognize the constraints that come with it – time, budget, resources, technology, and more.
When you hire me, you’re getting a well-rounded, dedicated teammate who leads teams in creating good design, on time.