Verizon Bill
A complete transformation, focused on customers, saving Verizon millions.
Verizon wanted to reduce the number of calls to their customer care centers. Billing disputes were the top reasons for customers to call in. Most disputes were a result of customers simply not understanding their bill.
This project was an example of how good design, specifically the art of simplicity can have a huge business impact. I led a small team of creatives in concepting and executing a new design for Verizon’s paper bill – one that allowed customers to better understand what’s due, what’s changed, and why.
Results
Turns out, customers appreciate good design, even for a bill. When was the last time you saw people tweeting about the design of a bill?
The new design saved Verizon
$33 million per year
with the reduced number of calls to customer care.
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